About Us
e-Krushika:
e-Krushika is an online platform developed and designed for farmers to buy quality agricultural products and insurance policies for workmen security at affordable price. It also offers services like - providing market price updates to help farmers compare prices and grab the best price for their produce; providing educative information to help farmers through e-magazines and newsletters; organising field visits to guide farmers to adopt scientific practices for better productivity.
The sole purpose of e-Krushika is to bridge the gap between manufacturer and farmer and provide access to farmers to buy quality products online at the convenience of home in few easy steps at affordable prices. Our aim is to identify unrecognised quality manufacturers and help them reach the farmers at minimal cost to promote local industries and support Atmanirbhar Bharat Abhiyan.
Birth of e-Krushika:
We being in the ancestral occupation of coffee and spices farming followed traditional techniques and practices for about 3 to 4 decades. Over the years, we faced many challenges like labour scarcity, climate change and various crop diseases which convinced us to rethink and address the issues to move towards a broader perspective of technology. This motivated us to help our fellow farmers and thus we started an Agricultural bi-monthly magazine “KRUSHIKA” in 2007 to address the problems, educate and guide the farmers in a more scientific way. This initiative has been well received by the farming community and is supported by successful farmers and scientists. As a step forward to move closer to the farming community, e-Krushika was born in 2018 to provide the best products and services at affordable prices with a goal to help more and more Make in India products reach our farmers.
e-Krushika was founded by an agriculturist and later an entrepreneur, Mr. Dinesh M J from a remote village – Devarunda in Mudigere Taluk, Chikmagaluru District, Karnataka, India. He is well known for his achievements in coffee and spices crops and his agricultural magazine – Krushika. His ideology to serve and benefit the farmers across India through the online platform was supported and nurtured by the co-founder, Mrs. Chaitra Dinesh who is a software professional.
Motto and Mission:
The main motto of e-Krushika is to educate and provide farmers with the information and products to adopt a scientific approach to:
- Reduce the cost of cultivation
- Increase productivity
- Provide marketing platform for farm branded products
Our mission is to enable accessibility to:
- Latest and beneficial quality machineries to farmers to reduce labour cost effectively
- Environment friendly quality products to increase crop productivity and soil health
- Useful home testing instruments for periodic checking of soil health, quality of produce, grading etc.
- Educative field sessions organized by e-Krushika to gain practical insights from the farmers to guide the famers to learn the technical know - how’s.
- Educate and bring awareness about insurance policies for labour security in order to help farmers withstand huge legal and financial expenses in case of unpredictable events like workmen accidents and death
e-Krushika is an Atmanirbhar Bharat initiative striving hard to create employment opportunities in rural areas for younger generation to avoid migration to cities, educate farmers about new technologies to increase productivity with less labour, effective and efficient use of manure, water and mechanisations techniques, maintain high quality of the produce to compete with the international market standards. If the farmers are supported and encouraged in the right direction by reducing the cost of cultivation, labour and increased productivity, it can generate more revenue for the country.